Ways Mattress Stores Can Combat Online Sales

E-commerce is a big problem for mattress stores, as they erode into their sales, making them lose money. Although there’s not much they can do to reverse the trend, mattress stores have some tools that might help them combat online sales to a certain degree. Let’s see a few methods they can use to attract more customers.

Coupons are probably among the most effective marketing tools available. A mattress store can issue such coupons that are only valid for in-store shopping or online. Online is super easy to get discounts for any mattress, even Ghostbed offers it, you can easily visit the company website to get the Ghostbed Coupon or simply searching them online as well.  They can promote these coupons online, on various discount websites, in discussion forums and in Facebook groups. This is an effective manner to attract potential customers who prefer online shopping.

Since most mattresses are expensive, a good coupon will entice these consumers into stepping out of their comfort zone and coming to your store to buy a new mattress. Group discounts may also work, so they may be worth a try.

Special promotions and discounts can also attract people to come to your store to buy their mattress rather than purchasing it online. However, you have to be very careful with these promotions, because they can affect your bottom line. You won’t be able to offer your mattresses for cheap for a very long time without going bankrupt. For best results, you need to figure out some creative ways of making people spend more money in your store.

You may want to sell them some other items to go with their new mattress such as mattress toppers, bed linen, and pillows. Like this, you’ll attract them with a low price while also making a nice profit on all these additional items they will buy.

Providing expert guidance and advice can be another effective method to attract people to come to your store rather than shopping for their mattresses online. Many of them have no clue about choosing the right mattress. You can guide them along throughout the entire purchasing process, explaining them in detail what to look for in a good mattress and how to ensure they get one that suits their own needs and requirements. You can explain them that couples need to choose their mattress in a different manner than single individuals.

Tell them that older people have specific needs in order to secure a restful sleep. Show them how to choose the firmness of their mattress to suit their their overall health and well-being levels. Someone suffering from back pain may need to invest in a high-quality memory foam mattress in order to prevent their condition from worsening. Healthy individuals may be able to sleep on a lower quality bed without major health consequences.

However, you’ll have to explain them the benefits of investing in a good mattress that would enable them to maintain a healthy body posture while sleeping.

Positioning yourself as an authority in mattresses or in sleep-related products can be your best opportunity to attract consumers to come to your store, despite the convenience of online shopping. If you don’t come up with unique selling points and benefits, people won’t be so motivated to get out of their houses to commute to your store. The sooner you understand this, the better.

Last but not least, consider setting up a nice showroom where potential clients would have the opportunity to test the different types of mattresses. This kind of showroom requires a relatively large space, but it is well worth it, as it can work like a magnet. People will want to try out those expensive mattresses to see whether they are truly worth the price. Some of them will make a purchase on the spot. Hopefully, you’ll sell enough products to pay for your showroom.

What Is The Average Cost Of A Bed?

If you are looking into purchasing a bed sometime soon, you will want to try to narrow down your options to find the very best bed to consider buying. There are a variety of factors that you want to consider when you are looking to purchase a bed including the price of it. Below, we will be going over what will determine the average cost of your bed.

What Goes Into The Pricing Of A Bed?

1. Size.

The size of the bed that you are considering is perhaps the most influential factor that will determine the cost of the bed. Because of this, you should look to figure out which size of bed you need. You will be able to determine the optimal size by factoring in how many people will be sleeping in it and how much room you like to have while sleeping. The size is going to be the most influential component when you are looking to figure out the pricing, and you can generally save a lot by opting for a smaller size.

2. Material/Mattress Type.

Another big thing that is going to determine the cost of the bed that you are considering would be the material makeup of the mattress that you are looking to buy. The higher the quality the material, the more you can expect to pay for it. Therefore, you will want to look for the mattress that offers the best material possible for your budget. Some of the higher end mattress types and materials might be completely out of your budget depending on how much you are looking to spend on your mattress.

3. Brand.

Another factor that can dictate how much you will need to pay for a mattress would be the brand of the mattress. The brand of the mattress is something that is going to play a role in determining the pricing of the mattress primarily because certain brands have the mind-share and the market share in order to charge more money for their products. Along with this, some brands might even offer higher quality beds with higher quality customer service. The main thing that you should be doing is making sure that you are not purchasing a bed at a higher price purely because the brand is one that you are familiar with. You want to buy a mattress that is not only made by a reputable brand, but one that is being sold at a good value.

4. Reviews.

Another thing that is going to dictate the price of the mattress that you might be considering would be the reviews that the mattress has been getting. You want to try to find the mattresses that have been getting the most positive reviews because the mattresses that have a lot of good feedback are going to be the products that will provide you with the most value and the best customer satisfaction. While you will generally be paying more for a product with such a high rate of satisfaction, it can help to ensure that you are left completely satisfied yourself.

5. Retailer.

Another thing that will dictate how much your mattress costs is the retailer that you purchase it from. You are generally going to have to spend more if you are someone that purchases things solely in-store. You will be able to find it much cheaper in a lot of situations when you are willing and able to shop online. Not only will the prices be cheaper, but you might even be able to find other forms of discount that you can use on your purchase.

Overall, there is a lot that goes into figuring out the average price of a mattress. A lot of it is going to depend on the total size of the mattress that you are considering. Because of this, you want to try to figure out what the optimal size of your mattress would be without overspending. Lastly, you want to look at the brand’s reputation and the customer service and warranty it provides because the company’s that are willing and able to back their products generally charge more. However, this level of customer support is generally something that you want to find in a product that you are expecting to last multiple years.

5 of the Most Effective Ways to Find the Best Deals on the Internet

Do you want to get the best deals on products when you are buying them from the internet? Purchasing items online is ideal because then you can look for different discount codes and coupons to save some money on the items you would like to purchase and use. If you do not know how to get the best deals on the internet, there are a few different resources that you should take advantage of because they are available to everyone. By checking out these different resources, you can easily get the best deals and save a ton of money on all your favorite items.

Join Coupon Groups on Facebook

Facebook is a great place to visit when you are looking to get information on the best deals around. Several different coupon groups are available for you to join. By joining these groups, you can find out about sales, promotional codes, and learn how to double up your coupons to get the absolute best deal possible. You will need to do a quick search on Google for these different groups, but you should easily find quite a few of them that you can join and start scouring through.

Visit RetailMeNot.com

A great website to visit when you are looking for promotional discounts and coupons is RetailMeNot.com. The website features coupon codes for hundreds of different websites, including sites belonging to some of the well-known brands. You could end up getting a specific percentage of the total amount of money you would have otherwise spent. Some codes are old and have expired, so pay careful attention while you are browsing through the site because you should still have no problem finding some great coupons to use.

Check Out SlickDeals.Net

Another great website that you should visit is SlickDeals.net. It is a lot like RetailMeNot.com in the sense that it is a great resource for discount codes and coupons. You can use the navigation system to easily find coupons for everything you could possibly want or need, including grocery items, video games, clothes, jewelry, and more.

Look Up Hashtags on Instagram

It may sound like an unconventional way of getting great deals on products but take advantage of the search feature on Instagram to look up hashtags that have to do with deals, discounts, and coupons. You may end up finding posts from some of your favorite brands. There are times when brands will offer special promotional discounts on social media that are not available elsewhere, so it is always a good idea to check each day to see what you can find.

Subscribe to Coupon Blogs

There are plenty of bloggers that are dedicated to finding the best coupons and deals and letting everyone else know about them on their blogs. If you want to stay on alert, you should subscribe to several of the active coupon blogs because you can get so much information from them.

If you want to get some great deals when shopping online, check out these different resources. If you are using these resources, you can easily find coupons and different types of deals that will help you save money.

How To Get Rid Of Your Old Mattress

Every mattress comes with a suggested lifespan, but this can vary depending on the way that you slept on it as well as how you care for it. When you feel that your mattress is no longer providing you with the best sleep, then it definitely is time to move on. However, due to its size and composition, it can be confusing as for how it is best to get it out of your life.

If you are getting rid of a mattress because it has been infested with bed bugs, or it is coming from a home that had any kind of insect infestation, you will want to cut into the mattress on both sides. This shows anyone that comes in contact with it that it is not something they want to put to use. Even if you wouldn’t pick a mattress up off the side of the street, there are people that will. You do not want them to deal with the problem that you have been having.

If your bed is still in usable shape and free from insects or bad stains, you may want to try to sell it or give it away from free. You can use social media to inform those in your community of the fact that you are willing to part with it. This is a very expensive item and can be very hard for those with lower incomes to afford. Just be sure to be completely honest about the condition so that they can decide if they want it or not before they travel to your home. There is no reason to waste your time or theirs.

If you do determine that you just want to throw it away, you will want to check with your local municipality to make sure what the rules are. Some will collect larger items like that on the regular garbage day. Others will require that you call for a special pick up for larger items. However, in some areas, it is illegal to have your mattress out for garbage pick up. In that case, you may need to bring it to a special facility that handles items that are not considered to be normal garbage.

You may also want to look into recycling your old bed so that you are putting as little material into your landfill as possible. While it is not readily available in all areas, many parts of the country not only have a recycling option but encourage it. There are some materials that can still be used, especially certain types of bedding. Take a moment to search for this option in your area so that you can know that you are living the greenest life possible.

There are a number of ways that you can get rid of your old mattress. The most important factor is knowing what your options are. Being informed ensures that you have the opportunity to make the best decision depending on your particular situation.